How to Start an EdTech Franchise in India: A Step-by-Step Guide?

In recent years, India's education sector has seen a digital transformation, thanks to the explosive growth of EdTech companies. As more students and institutions shift toward online learning, the EdTech franchisee landscape in India has emerged as one of the most lucrative business models for aspiring entrepreneurs and education professionals alike.

If you're passionate about education and looking for a sustainable, future-ready business opportunity, starting an EdTech franchise in India could be the right move. In this blog, we’ll walk you through everything you need to know — from market insights to legal steps and ongoing operations.

Understanding the EdTech Franchisee Landscape in India

The EdTech industry in India is expected to surpass $10 billion by 2025, driven by increasing internet penetration, affordability of smartphones, and a growing demand for personalized and skill-based education. From K-12 education and test prep to professional upskilling and coding bootcamps, EdTech franchises are catering to a wide range of learners.

Why choose the franchise model in EdTech?

·         Brand recognition from day one

·         Ready-to-use content and tech infrastructure

·         Marketing and training support

·         Scalable and flexible operations

Some popular EdTech brands offering franchises in India include BYJU’S, WhiteHat Jr, UpGrad, Cuemath, and Vedantu, among others.

Step-by-Step Guide to Starting an EdTech Franchise in India

Step 1: Identify Your Niche and Goals

Before jumping in, ask yourself:

·         Do you want to focus on school-level tutoring, competitive exam prep, or professional training?

·         Are you targeting urban, semi-urban, or rural markets?

·         What is your initial budget and ROI expectation?

Defining your niche helps narrow down potential EdTech franchisors and makes your outreach more targeted.

Step 2: Research the Right EdTech Franchise Brand

The success of your franchise largely depends on the brand you partner with. Use the following checklist:

✅ Curriculum & content quality
✅ Franchise fees and ROI potential
✅ Training and tech support
✅ Brand reputation and student base
✅ Marketing assistance and territory rights

You can consult franchise directories, EdTech startup platforms, and attend webinars or expos focused on the EdTech franchisee landscape in India to evaluate options.

Step 3: Understand the Investment Requirements

Typically, EdTech franchise investment in India ranges from INR 2 lakhs to INR 25 lakhs, depending on the brand, model (offline/online/hybrid), and city tier.

Cost breakdown may include:

·         Franchise fee (one-time)

·         Tech and platform setup

·         Center setup (if physical)

·         Staff and faculty onboarding

·         Marketing and local promotions

Make sure to calculate operational costs and break-even timelines to plan your cash flow effectively.

Step 4: Sign the Franchise Agreement

Once you choose the franchisor, the next step is signing the Franchise Disclosure Document (FDD) and Franchise Agreement. These documents will outline:

·         Duration and renewal terms

·         Revenue-sharing models

·         Territory exclusivity

·         Support and training terms

·         Exit clauses

Step 5: Set Up Your Infrastructure

Depending on the model (online, offline, hybrid), your infrastructure needs will vary:

For Online Models:

·         High-speed internet

·         Laptops/tablets for demo sessions

·         CRM and LMS integration

·         Digital marketing tools

For Offline/Hybrid Models:

·         400–1000 sq ft training space

·         Smart classroom setup

·         Reception and counselling area

·         Faculty training room

Some franchisors also help with center design, branding material, and signage to maintain consistency.

Step 6: Recruit and Train Staff

Quality teaching is the heart of any successful EdTech business. Based on your scale, you may need:

·         Subject matter experts

·         Sales counselors

·         Admin and support staff

Most top-tier franchisors offer on-boarding programs, certification for tutors, and continuous training to maintain quality and pedagogy standards.

Step 7: Launch Marketing and Promotions

To build brand awareness and get initial traction:

·         Use localized digital marketing campaigns (Google Ads, Facebook, Instagram)

·         Organize free demo sessions and webinars

·         Collaborate with schools and tuition centers for cross-promotion

·         Distribute flyers and conduct offline events (for hybrid/offline models)

The franchisor may provide ready-made creatives, campaign templates, and leads — but local execution is key.

Step 8: Start Enrolments and Deliver Learning

With everything in place, it's time to kick off your learning sessions. Focus on:

·         Smooth onboarding for new students

·         High engagement through interactive classes

·         Timely performance tracking and parent feedback

·         Personalized attention and support for better retention

Consistent quality will not only boost student satisfaction and referrals but also improve your brand reputation locally.

Step 9: Monitor KPIs and Optimize Operations

Once operational, monitor key metrics like:

·         Student acquisition cost (SAC)

·         Conversion and retention rates

·         Average revenue per student

·         Feedback scores from students/parents

·         ROI and break-even timelines

Work with your franchisor to identify performance gaps and opportunities for expansion — including multi-unit franchising or launching in nearby regions.

Key Advantages of Joining the EdTech Franchisee Landscape in India

1.      Growing Demand: Millions of learners are shifting to digital platforms.

2.      Brand Support: Pre-built curriculum, platform, and content.

3.      Scalability: Easy to expand or shift to newer models.

4.      Low Risk: Shared investment and established processes.

5.      Purpose-Driven: Make a difference in students’ lives while running a profitable venture.

Final Thoughts: Is an EdTech Franchise Right for You?

The EdTech franchisee in India is rich with opportunity, innovation, and long-term growth potential. Whether you’re an educator, investor, or business enthusiast, this model offers a blend of profitability, purpose, and scalability.

But like any venture, success comes down to doing your research, picking the right brand, and staying committed to delivering value to your learners. If you're ready to take the leap into India’s digital education boom, there’s never been a better time to start your EdTech franchise journey.